The NB3 Foundation was founded in 2005 by Notah Begay III (Diné/Pueblos of San Felipe and Isleta), a four-time PGA Tour winner. He is currently an analyst for NBC Sports and the Golf Channel.
Starting with a junior golf program headed by Notah’s father, Notah Begay, Jr., Native youth from the Albuquerque area were introduced to golf, a sport often out of reach for both rural and urban Native American youth. This program served as an introduction to the positive impact sports can make on a young person’s life: discipline, goal-setting, etiquette, pride and health.
As the NB3 Foundation’s scope and reach expanded, additional programs were created to further address Native children’s health through sports and physical activity. In 2009, the NB3 Foundation launched a comprehensive health and wellness program to ensure a holistic approach in addressing childhood obesity and type 2 diabetes among Native American children. Additionally, the foundation initiated a soccer program at the Pueblo of San Felipe, which included the first-of-its-kind professional sports field at a pueblo.