The NB3 Foundation was founded by Notah Begay III (Navajo/San Felipe/Isleta Pueblo), a 4-time PGA TOUR winner and the only full-blooded Native American to play on the PGA Tour. He is currently a TV Golf Analyst for NBC Sports and the Golf Channel.
Starting with a golf program headed by Notah’s father, Notah Begay Jr., Native American youth from the greater Albuquerque area were introduced to golf, a sport often out of reach for both rural and urban Native American youth. This program served as an introduction to the positive impact sports can make on a young person’s life: discipline, goal-setting, etiquette, pride and health.
As the Notah Begay III Foundation’s (NB3F) scope and reach expanded, additional programs were created to further address prevention of type 2 diabetes. In 2009 NB3F launched a comprehensive health and wellness program to ensure a holistic approach in fighting the epidemics of childhood obesity and type 2 diabetes among Native American children. Additionally, the foundation initiated an innovative soccer program at the San Felipe Pueblo, which included the first-of-its-kind professional sports field at a Pueblo.
To date, the NB3 Foundation has invested $2.3 million in over 59 Native communities in 14 states across the country to implement data driven, community-led strategies in addressing childhood obesity. NB3 Foundation has also invested $7 million in direct service programming including: nutrition education programming, food access pilot projects, community garden and traditional foods projects, evidence-based sport programming, physical activity/sports camps and clinics, technical assistance to tribal communities and nonprofits, and research and evaluation work with the Johns Hopkins Center for American Indian Health.
Over the past 10 years, NB3 Foundation has evolved into a high-capacity organization focused on understanding the root causes of Native childhood obesity.