NB3 Foundation awards $150,000 to reduce sugary drink consumption (June 13, 2017)

News Release

Contact: Cyanne Lujan, (505) 867-0775 or cyanne@nb3f.org

NB3 Foundation invests $150,000 to Reduce Sugary-Sweetened Beverage Consumption Among Young Native Children

SANTA ANA PUEBLO, N.M. _ June,13th, 2017 _ The Notah Begay III (NB3) Foundation has awarded four tribes and Native-led organizations a total of $150,000 through their “Drop Sugary Drinks!” grant opportunity. The focus of the grant is to reduce young Native children’s consumption of sugary-sweetened beverages (SSB) and promote healthier beverage options such as water, breastfeeding and indigenous teas. Thanks to an investment from the Robert Wood Johnson Foundation, NB3 Foundation continues to support Native-led strategies to improve the health and healthy weight of Native American children throughout Indian Country.

Community partners (grantees) will also participate in NB3 Foundation’s second annual Healthy Beverage Summit to be held in February 2018. Building on the initial summit in February 2017, this second summit will bring together communities and stakeholders engaged in reducing the consumption of sugary drinks across Indian Country.

According to the Centers for Disease Control and Prevention, the consumption of SSBs have increased 500% in the past fifty years and is now the single largest category of caloric intake in children, surpassing milk in the late 1990s. Sugary drinks, such as soft drinks, fruit drinks, sports drinks, energy drinks, and sweetened milk or milk alternatives, now represent the biggest source of added sugar in children’s diets. These drinks are the one of the biggest contributors to calories in the U.S. diet, and have been linked to obesity, nutrition-related diseases and tooth decay. In New Mexico alone, 50% of Native American third-graders were either overweight or obese, according to the New Mexico Department of Health.

“We are excited to partner with four Native communities that have demonstrated their commitment to children’s health and are utilizing culturally effective strategies to address the issue of sugary drink consumption,” said Olivia Roanhorse, Vice President of Programs at NB3 Foundation.

The four recipients include:

Inter Tribal Sports – Temecula, CA

Utilizing their existing Rez Dogg Refreshments Program, Inter Tribal Sports will conduct a community assessment to understand their communities’ perceptions, attitudes and beliefs toward sugary drinks in order to drive healthy decision- making. During the assessment period, Rez Dogg, the ITS mascot will travel across reservations sharing its love for fresh and infused water, teas and homemade smoothies. ITS will also educate youth and families using the Rethink Your Drink campaign resources and through games and incentives.

Native American Youth and Family Center – Portland, OR

The Native American Youth and Family Center will assess the prevalence of sugary drink consumption and contextualize these behaviors in the lived experiences of Native American families with children ages 0-8 to understand barriers related to choosing and consuming water, breast milk and tea and promote sociocultural solutions to improve the health Native American families and future generations.

Pueblo of San Felipe – San Felipe Pueblo, NM

The Pueblo of San Felipe will work to quantify the extent that SSBs are impacting their children ages 0-8 and elicit the community’s views on how to address reducing the consumption of SSBs.  They will also provide opportunities to educate community members regarding issues connected to SSBs, including nutrition and obesity related diseases.

Waimanalo Health Center – Waimanalo, HI

The Waimanalo Health Center will launch a culturally based “well baby care” group that employs indigenous pedagogy, native language and cultural traditions to not only displace SSBs and restore healthy feeding practices but also to create a safe environment, where parents learn to make positive lifestyle choices for their children.

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About the NB3 Foundation
The NB3 Foundation is an award winning, national Native American nonprofit dedicated to reducing Native American childhood obesity and Type 2 diabetes. The NB3 Foundation invests in evidence-based, community-driven and culturally-relevant programs that promote health, physical activity and nutrition, ensuring healthy futures for Native American children and their communities. We are committed to ensuring that all Native American youth live healthy, happy and fulfilled lives. For more information, go to www.nb3foundation.org

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