Community-Based Communications and Messaging
April Hale, Communication Specialist, NB3 Foundation; and Ben Calabaza, Vice President of Creative, IRoots Media
This session focuses on strategic internal and external communication efforts; effective messaging for web and social media; and utilizing photos, videos and print marketing to strengthen support, increase visibility and expand education on a project or initiative. Participant takeaways: examples of a communication outline, social media tips and benefits of visuals.
April Hale is the Communication Specialist with the Notah Begay III Foundation where she works on organization’s internal and external communications and media relations. Ms. Hale worked in public relations/affairs in Washington, DC for 10 years with national tribal non-profit organizations and agencies, including the Indian Health Service, National Indian Health Board, National American Indian Housing Council and the National Congress of American Indians. Ms. Hale is a graduate from the University of New Mexico with a degree in Communications and Journalism, and the Freedom Forum Diversity Institute’s American Indian Journalism Institute at the University of South Dakota. Ms. Hale is a citizen of the Navajo (Diné) Nation from Iyanbito, NM.
Ben Calabaza is the co-founder and Vice President of Creative and Marketing of iRoots Media, LLC. and an adjunct professor in digital arts and public speaking at the Institute of American Indian Arts (IAIA). Mr. Calabaza worked as a Senior Designer for the Anilta Corporation in Paramount, CA. He currently coaches the IAIA Cross Country team from a cultural perspective and received coaching certification from the United States Track & Field and Cross Country Coaches Association. He has a Bachelor of Arts degree in Theatre and Communication Arts with a focus in Design from Whittier College. Mr. Calabaza is from the Pueblo of Santo Domingo (Kewa).