The NB3 Foundation was founded in 2005 by Notah Begay III (Dine/Pueblos of San Felipe and Isleta), a four-time PGA Tour winner and the only full-blooded Native American to play on the PGA Tour. He is currently an analyst for NBC Sports and the Golf Channel.
Starting with a golf program headed by Notah’s father, Notah Begay, Jr., Native American youth from the Albuquerque area were introduced to golf, a sport often out of reach for both rural and urban Native American youth. This program served as an introduction to the positive impact sports can make on a young person’s life: discipline, goal-setting, etiquette, pride and health.
As the Notah Begay III (NB3) Foundation’s scope and reach expanded, additional programs were created to further address childhood obesity and type 2 diabetes among Native American youth through sports and physical activity. In 2009, the NB3 Foundation launched a comprehensive health and wellness program to ensure a holistic approach in fighting the epidemics of childhood obesity and type 2 diabetes among Native American children. Additionally, the foundation initiated an innovative soccer program at the Pueblo of San Felipe, which included the first-of-its-kind professional sports field at a pueblo.
Since its launch in 2013, the NB3 Foundation’s national grantmaking program awarded 102 grants in 66 communities across Indian Country totaling $3,816,993.20. These grants help tribes and Native-led organizations to implement data driven, community-led strategies in addressing childhood obesity. NB3 Foundation also invested $7 million in direct service programming including: nutrition education, food access pilot projects, community garden and traditional foods projects, evidence-based sports programming, physical activity/sports camps and clinics, technical assistance to tribal communities and nonprofits and research and evaluation work with the Johns Hopkins Center for American Indian Health.
Over the past 13 years, the NB3 Foundation has evolved into a high-capacity organization focused on understanding the root causes of Native childhood obesity.